general travel new zealand roadshow
General Travel New Zealand Roadshow Exposed? $3M ROI
General Travel New Zealand Roadshow Exposed? $3M ROI The General Travel New Zealand roadshow generated $3 million in spend and returned $3 million within four months, delivering a full 100% ROI. In my experience, the roadshow proved that immersive, on-the-ground experiences can outpace digital advertising when the execution is data-driven